How do you recognize a Baylor doc? In the amazing things they help others achieve. That’s the theme behind Baylor College of Medicine’s new clinical advertising campaign that launched on Feb. 29.
The campaign highlights several Baylor patients and their remarkable achievements, made possible in part by the care they receive from a Baylor physician. There’s Wesley Glover, a calf roper with cystic fibrosis; Alexis Beery, a college student and track athlete with a rare genetic condition; and Heather Von St. James, a devoted mother and longtime mesothelioma survivor. Learn more about these patients and their stories on the campaign website, www.bcm.edu/docs. More patient stories will be added as the campaign continues.
The advertisements will be featured in print media, including Texas Monthly, Houstonian magazine and others, on local radio stations and in digital advertising. In addition, dynamic installations will be in place at some very popular spots around town, including the Houston Livestock Show and Rodeo and George Bush Intercontinental Airport.
The rodeo was a natural fit to display the campaign because of rodeo cowboy Glover. The special display shows a collection of 35 cowboy hats representing each year that he has lived past expectation following his cystic fibrosis diagnosis. The pillars in front of the installation also tell the story of Heather Von St. James and Alexis Beery.
The installation can be found inside NRG Center in the Agventure area. Throughout rodeo season, the Baylor community is invited to take a photo by the installation or anywhere at the Rodeo and share on social media. Be sure to tag @BCMHouston on Twitter and Instagram and use #BCMRodeo.
To celebrate our partnership with the Houston Livestock Show and Rodeo, we will be giving away tickets with parking passes to the rodeo. Enter online for your chance to win tickets or stop by the Office of Communications and Community Outreach, suite 176B in the Cullen Building, to enter in person.